Privacy Policy

Effective Date: May 5, 2025

At Embodied Resilience Wellness Clinic ("we," "our," or "the Clinic"), we are committed to safeguarding your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws in Canada.

1. Information We Collect Automatically

You can browse our website without telling us who you are or revealing any personally identifiable information. However, we collect certain data automatically to understand website usage and improve your experience.

Information collected may include:

• Your IP address and geographic location

• The name of your Internet service provider

• Browser type and device information

• Referral websites (if applicable)

• Date and time of access

• Pages visited and time spent on site

We use the following third-party tools to collect and analyze this data:

• Google Analytics – tracks page views, traffic patterns, and site behaviour

• Hotjar – provides session recordings, heatmaps, and on-site surveys to improve user experience

• Ahrefs – monitors website traffic sources, backlinks, and keyword performance for SEO purposes

All information gathered is anonymized or aggregated and is used solely to improve our website functionality and visibility.

For more information about how these services handle data:

• Google

• Hotjar

• Ahrefs

You may opt out of Hotjar tracking by visiting: https://www.hotjar.com/policies/do-not-track/

2. Information You Provide Voluntarily

You may voluntarily provide personal information when:

• Filling out contact or inquiry forms

• Subscribing to our newsletter via Constant Contact

• Booking appointments via our secure booking system (Jane)

• Sending us an email or contacting us directly

Information you may submit includes:

• Full name

• Email address and/or phone number

• Mailing address (if applicable)

• Appointment details or service interests

• Any other information you choose to provide

This information is collected only with your consent and used solely to fulfill your request or communicate with you.

3. How We Use Your Information

We use your information to:

• Schedule and manage appointments via Jane

• Respond to inquiries and customer service requests

• Send you newsletters and updates (via Constant Contact)

• Improve website performance and marketing strategy (via Google Analytics, Hotjar, and Ahrefs)

• Comply with legal obligations

We do not sell or rent your personal information.

4. Use of Third-Party Service Providers

We work with the following trusted third-party services:

• Jane – for secure online appointment booking and client management

• Constant Contact – to send newsletters and promotional emails (with your consent)

• Google Analytics, Hotjar, and Ahrefs – for website analysis and performance optimization

These providers are contractually obligated to maintain the confidentiality and security of your personal information and may only use it as required to perform their services on our behalf.

5. Data Security and Retention

We use administrative, physical, and technical safeguards to protect your personal data against unauthorized access, loss, or misuse. Data submitted via our website is encrypted using HTTPS.

We retain personal information only for as long as necessary to fulfill the identified purposes or as required by law.

Please note: Emails sent directly to us are not encrypted. We recommend using secure forms for submitting sensitive information.

6. Your Rights and Consent

By using our website and services, you consent to the collection, use, and disclosure of your personal information as outlined in this policy.

You have the right to:

• Request access to your personal data

• Ask for corrections to inaccurate or outdated information

• Withdraw consent for data collection or communications at any time

To exercise these rights, please contact us at the email below.

7. Changes to This Policy

We may revise this Privacy Policy from time to time to reflect updates to our practices or legal obligations. Any changes will be posted to this page at least 30 days prior to taking effect, and will apply only to data collected after the new effective date.

8. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your personal information, please contact:

Embodied Resilience Wellness Clinic
Email: therapy@embodiedresilience.ca